• Is veganism on the rise?
  • Why are more people going vegan?
  • Are vegan cosmetics growing in popularity?
  • 5 Vegan Alternatives to Animal-Based Ingredients in Beauty Products
  • Shop Vegan Skincare at Truth About Makeup

Is Veganism on the Rise?

Yes, veganism is growing!

Over the last decade, there’s been a significant increase in the number of people who identify as vegan. This growth can be attributed to a variety of factors, from growing concerns about animal welfare and environmental sustainability to advancements in technology and food science.

According to The Vegan Society, the number of vegans in the UK increased from 150,000 in 2006 to 600,000 in 2018. And while there’s limited data on the exact number of vegans in the UK today, it’s estimated that around 1.5% of the UK population is now vegan.

It's difficult to determine the exact number of vegans worldwide, as there’s no centralised database that tracks this information. However, the Guardian estimates that the figure is close to 79 million.

While veganism still represents a minority of the overall population, it’s becoming more mainstream and is expected to continue growing in popularity over the next decade.

Why are more people going vegan?

First things first, it’s become common knowledge that livestock farming is a major contributor to the climate crisis. Since plant-based products typically require less land and water for production and generally emit fewer greenhouse gases than animal products, people are actually turning to veganism to reduce their carbon footprint and promote environmental sustainability!

Another reason for the rise is a growing concern for animal welfare. At Truth About Makeup, we’re 100% opposed to animal cruelty – we believe that it’s wrong to use animals for food, clothing or cosmetics and we couldn’t be happier that people are paying attention to the inhumane treatment of animals in the food industry and beyond. We hope to see a continued increase in people boycotting animal products.

As the demand for vegan products increases, manufacturers and supermarkets are also investing more in plant-based alternatives. This investment has brought greater variety to supermarket shelves which has encouraged even more people to make the switch.

Bowl of colourful and delicious vegan food on a wooden table

Plant-based diets are typically lower in saturated fat and cholesterol and, thanks to the abundance of tasty vegan options now available in shops and restaurants, people are finding it easier to go vegan for health reasons. Studies have shown that people who follow a vegan diet actually have a lower risk of heart disease, high blood pressure, type 2 diabetes and some types of cancer.

It’s clear that lots of factors are contributing to the rise of veganism. And we’re 100% here for it!

All products sold by Truth About Makeup are vegan and cruelty free. Plus, everything we sell is ethically-sourced and comes in recyclable packaging. You can check out our range of vegan beauty products here.

Are vegan cosmetics growing in popularity?

As vegan diets get more popular, so have vegan cosmetics!

Vegan cosmetics are beauty products that are made without any animal-derived ingredients or byproducts, and that aren’t tested on animals. Luckily, more and more beauty brands are leaving animal suffering and exploitation behind – it’s never been easier to switch to a vegan beauty routine.

If you want to make the switch but you’re not sure where to start, don't worry. We’ve put together a list of vegan alternatives to animal-based ingredients in beauty products so that you can switch to a vegan beauty routine easily.

Vegan Alternatives to Animal-Based Ingredients in Beauty Products

1. Swap cow's milk for plant-based milk in cleansing and moisturising products

Cleansers, toners and moisturisers often contain cow's milk as a source of hydration and nourishment. Luckily, plant-based milks like coconut, almond and oat provide similar benefits without exploiting animals!

Check out Truth About Makeup’s collection of vegan cleansers and ​​moisturisers to kick start your vegan beauty journey.

2. Swap beeswax for plant-based waxes in lip balm

Beeswax is often found in lip balm since it’s known to protect and soften the skin. Unfortunately though, more and more bees are being exploited during beeswax and honey harvesting and it’s no longer considered ethical to use products that contain beeswax. Why not switch to vegan alternatives like carnauba or jojoba wax?

Beekeeper harvesting beeswax and honey amongst greenery

Try Husk & Seed's Ultra Protective Lip and Hand Balm with apricot, mango, oat and murumuru for moisturised lips, the vegan way!

3. Swap lanolin for plant-based oils in hair sprays and skincare products

Lanolin is a wax-like substance derived from sheep's wool which is often found in hair sprays and skincare products thanks to its moisturising qualities. Despite its frequent use, there are plenty of vegan alternatives that provide the same benefits without harming animals in the process. Orange wax, for example, will leave you feeling soft and pampered!

4. Swap collagen for plant-based peptides in anti-aging and firming products

Collagen is a protein found in animal connective tissue that’s frequently used in anti-aging and firming products alongside claims it can boost skin elasticity and reduce wrinkles. However, collagen isn’t vegan and is actually ineffective when applied topically – the skin can’t absorb collagen in its whole form.

By replacing collagen with plant-based peptides, you’ll provide your skin with the materials it needs to make its own collagen. And then? You’ll be well on your way to getting healthier, firmer and plumper skin, without harming animals.

5. Swap animal-derived fragrances for essential oils in perfumes

Too many perfumes and body sprays contain animal-derived ingredients like musk, which is taken from the musk gland of the musk deer! At Truth About Makeup, we’ll never support harming animals for the purposes of vanity. That’s why we look to essential oils instead of animal-derived fragrances in our beauty products.

From lavender and patchouli to frankincense and grapefruit – there’s no limit to the wonderful aromas that essential oils can provide.

Vibrant blue and purple lavender sprigs on a wooden table

Shop Vegan Skincare at Truth About Makeup

At Truth About Makeup, we’re on a mission to support independent UK brands who use earth-friendly packaging, vegan and palm oil-free ingredients and never test on animals. So, if you’re passionate about the planet and all of its creatures, you’ve come to the right place.

We stock all sorts of vegan skincare products, from exfoliator to bath soak, from ethical brands like Queenie Organics and Husk & Seek Botanical Skincare. This means we’re well equipped to help you on your journey to being more ethical.

What are you waiting for? Check out the Truth About Makeup shop and switch to a vegan beauty routine, today!

March 03, 2023